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Sign Amendment - Public Hearing Notice

Monday, July 17, 2017

Post Date:05/23/2017 5:06 PM

 Public Hearing Notice and Amendment

The United States Supreme Court’s June 2015 decision in Reed v. Town of Gilbert, 576 U.S. (2015) significantly changed the way in which local governments can regulate signs. In Reed, a unanimous Supreme Court struck down a local government’s sign ordinance as a violation of the freedom of Speech guaranteed by the First Amendment because it embodies content discrimination that is subject to strict scrutiny by courts. As a result of the decision, sign codes that are based on the “content of the sign” will most likely be considered to be content-based and will be subject to challenge.

The proposed changes to the sign provisions of the Dodge County Land Use Code are intended to remove the content based regulations from the Code and to bring the sign provisions into compliance with the Supreme Court Decision.

The major proposed changes to the sign provisions include the following changes:

Under the proposed amendments, each zoning district will be allotted a certain square footage for permanent signs. Permanent signs will require a County Land Use Permit. Each district will also be allotted a certain square footage for “temporary” signs and banners. Temporary signs will not require a permit and may be displayed no longer than ninety (90) days per calendar year. The content of the sign will not be regulated under the code.

All signs will be required to comply with the development standards for signs including height, setback, number, construction materials etc.

Any sign placed on or painted on a motor vehicle or trailer parked with the primary purpose of providing signage not otherwise allowed by the Code is prohibited. Any sign displayed on a parked trailer or truck or other vehicle where the primary purpose of the vehicle, truck, trailer, or other vehicle is to advertise a product, service, business, or other activity is prohibited. This provision shall permit the use of business logos, identification or advertising on vehicles primarily and actively used for business purposes and/or personal transportation.

Electronic Message Centers: EMC’s are prohibited within the R-1, R-2, and R-3 districts. They will be allowed within the agricultural, commercial and industrial districts.

The public hearing for this petition will be held on July 17, 2017 at 7:05 P.M. or shortly thereafter on the First Floor (Meeting Rooms 1H and 1I) of the Administration Building, Juneau, Wisconsin.

Further questions, please contact Joseph Giebel at (920) 386-3711 or